With billions of fresh investment dollars chasing Virtual Reality hardware and software companies over the first few months of 2016 - it's time to consider VR content for your marketing efforts. Brands like the New York Times, North Face, BMW and Sports Illustrated are already crafting immersive visual experiences that literally take your breath away.
Here at "The Farm" we've been following the exploits of Oculus, Sony, Microsoft, Google, HTC and others as the race is on to fully optimize this amazing tech tool. In recent news, The New York Times have hired their first VR editor in charge of spearheading the publication's efforts to apply the 360 degree video format to future Times articles.
In the coming weeks, Launch Farm has dedicated team members exploring the possibilities of 3D scanning as it relates to Virtual Reality & Augmented Reality. We've also started connecting with several budding VR content providers to make sure this additional arrow is fully sharpened and added to our ever-expanding quiver of content marketing tools to offer our clients.